the ask: get parents of kids 3+ to switch from manual brushing to sonicare for kids by changing beliefs around habit-building.
the idea: parenting is shaped by small moments that build lifelong habits. sonicare helps make brushing one of them.
art direction & copywriting: grace pisciotta
brand video
out-of-home
social
for a limited time, sonicare will offer journals with simple daily prompts to complete after nightly brushing. kids can doodle or write based on their age, turning a routine into a creative, screen-free bedtime ritual.
guided by the in-app character sparkly, each prompt encourages reflection on the day while reinforcing healthy habits and consistency. select families who engage with sonicare’s threads post will also receive journals, extending the activation and building community.
activation
the ask: get parents of kids 3+ to switch from manual brushing to sonicare for kids by changing beliefs around habit-building.
the idea: parenting is shaped by small moments that build lifelong habits. sonicare helps make brushing one of them.
art direction & copywriting: grace pisciotta
brand video
out-of-home
social
for a limited time, sonicare will offer journals with simple daily prompts to complete after nightly brushing. kids can doodle or write based on their age, turning a routine into a creative, screen-free bedtime ritual.
guided by the in-app character sparkly, each prompt encourages reflection on the day while reinforcing healthy habits and consistency. select families who engage with sonicare’s threads post will also receive journals, extending the activation and building community.
activation
the ask: get parents of kids 3+ to switch from manual brushing to sonicare for kids by changing beliefs around habit-building.
the idea: parenting is shaped by small moments that build lifelong habits. sonicare helps make brushing one of them.
art direction & copywriting: grace pisciotta
brand video
out-of-home
social
for a limited time, sonicare will offer journals with simple daily prompts to complete after nightly brushing. kids can doodle or write based on their age, turning a routine into a creative, screen-free bedtime ritual.
guided by the in-app character sparkly, each prompt encourages reflection on the day while reinforcing healthy habits and consistency. select families who engage with sonicare’s threads post will also receive journals, extending the activation and building community.
activation
