the ask: get sports fans and the broader public to recognize the massive pay gap between the WNBA and NBA.
the idea: WNBA salaries should be about 1/4th of NBA salaries. Instead, they’re 1/80th. So we created an exhibit where everything is scaled to 1/80th, making the pay gap impossible to ignore.
art direction: grace pisciotta
copywriting: ian katan
case study
landing page
social
exhibit
swag
