the ask: take something from the world of health and wellness and make it feel fresh, culturally relevant, and actually fun.
the idea: fitness is obsessed with numbers, but movement is meant to be felt. strava prioritizes intention over metrics.
art direction: grace pisciotta
copywriting: ahaan vaknalli
social
out-of-home
swag
landing page
the ask: take something from the world of health and wellness and make it feel fresh, culturally relevant, and actually fun.
the idea: fitness is obsessed with numbers, but movement is meant to be felt. strava prioritizes intention over metrics.
art direction: grace pisciotta
copywriting: ahaan vaknalli
social
out-of-home
swag
landing page
the ask: take something from the world of health and wellness and make it feel fresh, culturally relevant, and actually fun.
the idea: fitness is obsessed with numbers, but movement is meant to be felt. strava prioritizes intention over metrics.
art direction: grace pisciotta
copywriting: ahaan vaknalli
social
out-of-home
swag
landing page
