the ask: create a graphics-led campaign that uses storytelling to help HSBC own their new Pantone color, HSBC Red.
the idea: transform HSBC Red into a visual system of patterns that reflect the global impact that HSBC's partners create.
art direction & copywriting: grace pisciotta, helena wang
brand video
design rationale
digital airport billboards
in-airport
landing page
the ask: create a graphics-led campaign that uses storytelling to help HSBC own their new Pantone color, HSBC Red.
the idea: transform HSBC Red into a visual system of patterns that reflect the global impact that HSBC's partners create.
art direction & copywriting: grace pisciotta, helena wang
brand video
design rationale
digital airport billboards
in-airport
landing page
the ask: create a graphics-led campaign that uses storytelling to help HSBC own their new Pantone color, HSBC Red.
the idea: transform HSBC Red into a visual system of patterns that reflect the global impact that HSBC's partners create.
art direction & copywriting: grace pisciotta, helena wang
brand video
design rationale
digital airport billboards
in-airport
landing page
