the ask: central park and prospect park have already gone car-free, creating safer, more walkable spaces. so why hasn’t the rest of the city followed, and how do we get new yorkers to push for change?
the idea: we teamed up with Crossy Road to highlight pedestrian danger and rally new yorkers around car-free parks.
art direction: grace pisciotta
copywriting: ian katan
case study
out-of-home
swag
experiential
social & in-app
landing page
