the ask: create a valentine’s day stunt that pushes Liquid Death’s anti-plastic mission and unforgettable brand personality to the extreme.
the idea: this valentine’s day, Liquid Death turned relationship commitment into the ultimate test by asking newly engaged couples to pledge to each other that single-use plastic would have no place in their future together.
art direction: grace pisciotta
copywriting: grace pisciotta & noella upke-roberts
we invited recently engaged couples to an exclusive v-day dinner hosted by Liquid Death at one of NYC’s most iconic italian restaurants
but before entering, couples were met by a real lawyer and required to sign an altruistic, nonbinding agreement swearing loyalty to aluminum cans and keeping single-use plastic out of their relationship
after dinner, instead of receiving a check, each couple received a “certificate of commitment,” officially commemorating their pact
