the ask: make dollar general the practical fix in a season full of pressure.
the idea: yellow signals relief, not just happiness. dollar general yellow becomes the exhale moment of the season.
art direction: grace pisciotta, nan chen
copywriting: analise bruno
digital banners
out-of-home
youtube pre-roll
social
radio
0:00/1:34
0:00/1:34
the ask: make dollar general the practical fix in a season full of pressure.
the idea: yellow signals relief, not just happiness. dollar general yellow becomes the exhale moment of the season.
art direction: grace pisciotta, nan chen
copywriting: analise bruno
digital banners
out-of-home
youtube pre-roll
social
radio
0:00/1:34
0:00/1:34
the ask: make dollar general the practical fix in a season full of pressure.
the idea: yellow signals relief, not just happiness. dollar general yellow becomes the exhale moment of the season.
art direction: grace pisciotta, nan chen
copywriting: analise bruno
digital banners
out-of-home
youtube pre-roll
social
radio
0:00/1:34
0:00/1:34
